Social Media Marketing for CPAs & Accounting Firms
Nearly 9 in 10 Americans use social media daily, and while that figure drops to over 6 in 10 globally, it still accounts for 5.2 billion of the world’s population.
Whether you’re a CPA working with a small client list or a large accounting firm with a global reach, you should be marketing to these people.
Thankfully, social media marketing is easier than ever, and if you do it right, it’s also incredibly effective.
Our Social Media Marketing Services
At Word Solutions Group, we offer a variety of social media marketing services tailored toward accountants. You can choose as few or as many of these as you want, working with us to create a package that is tailored toward your needs and budget:
Paid Social Media Advertising
All major social media platforms serve ads to their users. These ads are how the platforms generate profit, as they typically don’t charge users for accounts.
By processing large quantities of data on each user, they’re able to serve highly targeted ads that focus on specific regions, interests, and demographics.
A paid ad campaign charges you for engagements (likes, comments, shares, clicks), but a good campaign strategist will ensure your costs stay well below your profits:
- Facebook Ads: The most popular social media platform generates over $133 billion in annual ad revenue.
- Instagram Ads: An effective way to target a younger demographic, as 85% of Instagram users are under 45.
- LinkedIn Ads: Most of the 1 billion+ LinkedIn users are young professionals—perfect for advertising accounting services.
- Twitter (X) Ads: X has a varied user base and generates over $3 billion in annual revenue.
- Pinterest and TikTok Ads: Pinterest is an image-focused platform, while TikTok hosts videos, giving advertisers unique opportunities for targeted or viral ad campaigns.
Organic Social Media Management
Organic campaigns focus on growing your reach and reputation without paying for every engagement. These campaigns typically run alongside paid ones:
- Content Creation & Posting: Our expert content creation team will produce content that encourages users to click, converse, enquire, and buy.
- Community Engagement: We will engage with your community to keep your pages active and your customers happy.
- Profile Optimization: Everything from your choice of image to your bio can impact how a customer perceives your brand.
Social Media Strategy Development
Do you need paid ads? Who should you target? What is the best approach to organic marketing? We’ll help you with all of these things and more.
Influencer Marketing
By aligning your brand with influencers that have large followings, you can greatly improve your return on investment (ROI).
Social Media Analytics and Reporting
We monitor every campaign and provide regular reports. It keeps you in the loop while allowing us to tweak and optimize as needed.
Our Approach to Paid Social Media Marketing
How we approach paid social media marketing campaigns will depend on your brand goals and budget, but our typical process looks something like this:
- Audience Targeting & Segmentation: We find your customers and create audience lists to get content to the most relevant users.
- Ad Creative Design and Copywriting: From visual appeal to call-to-actions, everything is optimized to increase engagement.
- A/B Testing for Campaigns: We run multiple ads to see which ones work best before tweaking them to create the most cost-effective ads.
- Performance Tracking and Optimization: Everything is tracked so that we know exactly how effective our ads are and where they can be improved.
Our Approach to Organic Social Media Marketing
Organic social media marketing requires a thoughtful, strategic approach—it’s not just about getting more eyes on your brand, as you also need to maintain a good reputation within the industry.
- Content Planning and Calendars: Consistency is key with all types of content marketing. We’ll produce regular content that keeps your users engaged.
- Building Brand Awareness and Engagement: Social media users are peppered with hundreds of ads. We’ll help you to stand out and get noticed in this marketing frenzy.
- Leveraging Trends and Hashtags: Trends and hashtags dictate who sees your posts and how likely they are to go viral. As experts in social media marketing for accountants, we know which ones to target.
- Growing Followers Organically: You can pay platforms to organically increase your following, but it’s expensive and rarely results in relevant, targeted followings. We use strategies that grow your subscribers/followers without losing sight of target demographics.
Why Choose Us for Social Media Marketing?
At Word Solutions Group, we have experience working with accountants and accounting firms of all sizes and from all over the world. We also come from a marketing and search engine optimization SEO background and have spent years fine-tuning our process.
We get results, and we have the experience to prove it.
We also never lose sight of what’s important—your bottom line. We will never excuse an unsuccessful campaign on the basis that it increased “exposure”. If it doesn’t boost your profits, our work isn’t done.
Social Media Marketing Tools We Use
In addition to the analytical tools provided by specific social media platforms, we use a variety of other tools to help us do our job.
These include scheduling programs to aid with consistent posting, trend analysis to keep your content relevant, and graphic/video creation tools to add visual appeal to your posts.
Benefits of Social Media Marketing
Social media marketing lets you to tap into the biggest accounting communities on the web, and it does so it a highly targeted and specific way—perfect for accountants targeting professionals in a specific region, as well as those going global.
It can also help to:
- Increase brand awareness
- Improve brand reputation
- Drive engagement and traffic
- Increase conversions
- Build customer loyalty
FAQs About Social Media Marketing
How Do Paid and Organic Efforts Work Together?
Paid ads target specific groups of people. You control who sees your posts initially and can use them to advertise services. Organic ads focus on building a following and driving engagement with a view to increasing conversions long-term. These two marketing strategies are best when used together.
How Quickly Can I See Results?
You should see rapid results from paid ad campaigns, as they are served to targeted social media users seeking the services you provide. Organic ad campaigns may take a little longer, but as you’re not paying for their engagement, they help you improve your ROI in the long term.
What’s the Best Platform for My Business?
It depends. LinkedIn is one of the best platforms for most professionals, including accountants, as it’s primarily used by professionals and business owners. If you’re targeting everyday users, however, you could get a lot of conversions through diverse platforms like Facebook.
Get Started Today
To see what social media marketing can do for your brand, contact the experts at Word Solutions Group today. We have worked with many individuals and companies in this sector and can provide effective, goal-driven campaigns that build your brand, increase your reputation, and boost conversions.
Contact our experts today to get started with a free consultation.
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Let us help elevate your accounting firm's online presence! Contact Word Solutions Group today to explore how we can support your digital marketing needs.