SEO Services for CPAs and Accounting Firms
Whether you’re launching a new business, looking for more customers, or building a personal brand, you will have heard about SEO. However, you might not fully grasp what it actually means or why you should care.
In simple terms, SEO, which stands for search engine optimization, is the process through which you increase your standing in search engines like Google.
If a user searches for “accountants in [CITY]”. They will see a list of the most relevant options. The quality of SEO on those pages will determine who ranks first, and as customers tend not to look beyond the first page or even the first few results, it also determines which company gets the customer’s business.
SEO, therefore, is essential. As you can imagine, though, getting those high rankings and resulting conversions is not easy.
Our SEO Services
There is no one-size-fits-all approach to SEO. Methods that work for major ecommerce firms may also work for professionals working out of home offices, but the best results come when you adopt a tailored approach.
At Word Solutions Group, we provide a range of SEO services to provide a fully personalized service that increases campaign efficiency and delivers the results you need:
Local SEO
If someone is searching for accounting services, search engines want to show them a mixture of local and national options. If they include terms like “[My City]” and “Near Me”, it will focus on the former and ensure they only see local service providers.
Local SEO, therefore, is essential for anyone who relies on local custom, including accountants.
You can work with nationwide clients, but you need local ones, and that makes local SEO essential for accountants.
On-Page SEO
On-page SEO relates to the content you create for your site. Blogs, guides, service descriptions, and other content plays a big role, but it’s just one piece of the puzzle.
Off-Page SEO
Off-page SEO covers everything that happens away from your site, including social media marketing and backlinks (used to build authority).
Technical SEO
Search engines are all about the user experience, and as great content can’t make up for a poorly designed site, elements like navigation and page speed are also considered.
Enterprise SEO
Large-scale SEO combines various SEO strategies and seeks to create an all-encompassing approach that gives major accounting firms higher rankings, greater visibility, and an improved reputation.
Our SEO Process
At Word Solutions Group, we don’t follow the same process for every client. Our campaigns are tailored to ensure we meet the client’s goals. However, a typical SEO process for accounting firms and professionals will include elements such as:
- Website Audit & Analysis: We check the site to see if there are any issues or under-optimized areas.
- Keyword Research & Content Strategy: The strategy is planned, taking relevant keywords and client goals into account.
- Competitor Analysis: Competitors are analyzed to see what works for them and what doesn’t. These are the sites you’re competing against and the ones you need to beat, so it’s important to know what they’re doing.
- On-Site Optimization: This process includes creating/optimizing content, checking navigation, adding internal links, and making sure everything runs smoothly.
- Link Building & Outreach: It’s time to start building authority by acquiring high-authority backlinks.
- Monitoring & Reporting: SEO is not a one-and-done process, so we will continue to monitor and optimize.
Why Choose Us for SEO?
The Word Solutions Group team is made up of experienced SEO professionals, writers, editors, and developers, allowing us to cover every facet of SEO to make your life easier while improving your rankings.
In addition to decades of combined SEO experience, we use various data-driven tools and processes. Furthermore, we have worked directly with accountants and accounting firms of all sizes around the world—we know how to achieve those high rankings and have the history to prove it.
If you need any updates on our process or just want to ask a few questions, we’ll always be available to help. We believe in full, transparent communication at all times.
SEO Tools We Use
SEO tools are used throughout the industry. These data-heavy programs give us insights into search algorithms and trends, allowing us to research keywords, find under optimized pages, research your competitors, check your page speed/performance, and monitor our results every step of the way.
We’re always adapting and improving our approach, so the exact tools we use may change, but we promise a data-driven, human-first, strategic approach that gets the job done.
Common SEO Challenges We Solve
We don’t just work with new companies piecing together the foundations of their marketing plans. Our experts are also well versed in helping existing companies seeking to improve their results and tackling common SEO challenges such as:
- Slow Website Performance: There are various reasons for a site to be slow. The answer isn’t always clear, but it is always detrimental to the user experience and your search results.
- Low Rankings on Search Engines: Struggling to beat your competitors? Still languishing at the bottom of search engine results pages (SERPs)? We can diagnose the issue and find a solution.
- Poor Mobile Optimization: Most users search, shop, and interact on mobile devices, so search engines like Google prioritize sites that cater to them. If your site isn’t fully mobile-ready, it could hurt your rankings.
- Lack of Quality Backlinks: Backlinks are one of the ways that search engines determine authority. They need to be high-quality and relevant, and while that might be beyond your capabilities as an accountant/director, it’s one of our specialties.
FAQs About SEO
How Long Does SEO Take to Show Results?
It takes time for search engines to index your site, which is the process of recognizing it and adding its pages to the search engine.
It takes more time to see how users react and consider elements such as page speed, bounce rate, navigation, keyword relevancy, and authority. Also, you’re not paying the search engines, and there are a lot of sites and content to index, so they take their time.
What’s the Difference Between SEO and Paid Ads?
SEO is organic. If you have the top result, you don’t pay for impressions, clicks, or conversions. If you pay for ads through services like Google Ads, you pay for those clicks and conversions by bidding for keywords against your competitors.
Is SEO Worth the Investment?
Yes! There is an initial cost, and this can be higher than paid campaigns, but once you get those rankings, you’ll have a steady stream of traffic that won’t cost you anything.
Is SEO Always Effective?
It is if you do it right. But it’s not something you can approach non-committedly and then expect results. You need someone who knows what they’re doing.
Get Started Today
Ready to improve your rankings and start seeing more clicks and conversions? Get in touch today for a free SEO consultation. We’ll give you an idea of what we can do for you, and there is no obligation to buy.
Contact us here to get started.
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Let us help elevate your accounting firm's online presence! Contact Word Solutions Group today to explore how we can support your digital marketing needs.