Pay-Per-Click (PPC) Marketing Services for Accountants
Pay-per-click (PPC) is a type of advertising that charges per click and drives traffic from various sources, including the Google search and display network (courtesy of Google Ads).
PPC is used by most types of businesses, with the goal being to deliver a high return on advertising spend (ROAS), so that the cost of clicks is significantly less than the value derived from conversions.
All accounting firms and professionals can benefit from PPC advertising, but it needs a careful, tailored approach, as professional services have some of the highest click costs in the industry.
Our PPC Services
We provide a variety of PPC services at Word Solutions Group. Book a free consultation today to discuss how these options can work for you:
Google Ads Campaign Management
Google Ads is the biggest PPC network. In addition to the Google search engine, which accounts for around 9 in 10 internet searches, it spans a network of over 2 million sites, as well as apps, videos, and platforms like Gmail and YouTube.
Bing Ads Management
Although Bing is often seen as Google’s little brother, capturing only a fraction of its user base, it is still a massive network. It processes over 100 million daily searches and includes platforms like Yahoo, AOL, MSN, Edge, and countless other partners.
Social Media PPC
Most social media platforms have their own ad networks. These are where most internet users spend the bulk of their time, and a good PPC campaign on platforms like Meta (Facebook/Instagram), X (formerly Twitter), TikTok, and LinkedIn can greatly improve engagement and brand reputation.
Display & Retargeting Campaigns
Many PPC campaigns target new users, but it’s often easier and cheaper to focus on those who already know about your brand and have previously expressed an interest. You’ve done half the work already and just need to get over the finish line.
How We Approach PPC
We tailor our approach to the needs of each client, but it typically looks something like this:
- Research & Strategy Development: The first step is to research the brand, location, and industry while considering the client’s goals. A strategy can then be drafted.
- Keyword Research & Competitor Analysis: As with SEO campaigns, keywords are vital. Brands bid on specific keywords, and the relevancy will determine how much they spend and how many conversions they drive. We research both keywords and competitors, as the latter may compete for those keywords.
- Ad Copywriting & Creative Design: A few well-placed words can make all the difference, and our team of experienced writers knows how to drive sales.
- Campaign Setup & Launch: The campaign is prepared and eventually launched.
- Performance Tracking & Optimization: Effective PPC campaigns require ongoing maintenance and optimization, including adding new keywords and removing ineffective and costly ones.
Benefits of Working with Us
At Word Solutions Group, our main goal is to improve your bottom line. We don’t just throw your money at costly campaigns and hope for the best. The overall ROAS is always our main consideration—we want you to get as many sales as possible, but not at the expense of your profits.
To achieve these results, we use only the best certified PPC experts and copywriters, while providing a detail-orientated and highly tailored approach. We’re also very transparent in everything that we do, so you’ll always know exactly where you stand.
PPC campaigns can get very costly very quickly, especially when they are mismanaged. We don’t want you to worry that your budget will dwindle or things will get out of control, so we keep you in the loop at every stage.
If you have any questions about the process, whether you want to know how things are going, what you can expect, or even just how certain aspects of PPC work, we’re always on hand to help.
Pricing & Packages
Different companies have different goals, and they’re also at varying stages of growth. We account for this by offering flexible pricing options that consider your needs and budget.
These include, for instance, different price points for companies that are launching versus those seeking to scale or grow.
Either way, we’re always willing to work with our clients and find a model that suits their needs and budget while allowing us to unlock our full capabilities and get the best results.
FAQs About PPC Advertising
How Does PPC Differ from SEO?
In PPC campaigns, you bid against competitors for specific keywords and pay for every click. With SEO, you pay for the initial cost of hiring consultants, writers, and other experts, as well as maintenance, but there are no ongoing costs for impressions, engagement, clicks, or conversions.
How Much Should I Budget for PPC?
You’re paying per click, so it depends on what kind of results you want. The price you pay per click is based on current demand and competition, as well as the specific keywords you’re targeting. This is something you can discuss with us during an initial consultation.
What’s the Average ROI?
Many companies achieve an ROI of $2 for every $1 they spend, but a highly optimized, expert-driven campaign can increase those ratios significantly.
Is PPC Always Effective?
If you run a quick search for PPC campaigns, you’ll find a series of horror stories from companies that underestimated the process, thought it would be easy, and eventually found themselves in a very deep hole. This is especially true for the professional services sector, where some keywords can cost over $100 per click.
It’s not always effective, but if you have a team of experts creating and managing your campaigns, you should see big results.
Get Started Today
If you’re ready to see what PPC can do for you, contact Word Solutions Group today. We can give you an idea of what to expect, while discussing your budget and requirements. There is no obligation to buy and you can take things at your own pace.
Contact us below to get the ball rolling.
Book a Discovery Call
Let us help elevate your accounting firm's online presence! Contact Word Solutions Group today to explore how we can support your digital marketing needs.