Content Marketing for CPAs and Accounting Firms
Customers want to be informed, educated, and entertained. They want brands they can trust, ones that position themselves as industry experts, and not ones that only focus on pushing discounts and offers.
That’s where content marketing comes in. It’s a strategic approach that uses content to encourage engagement, increase traffic, and improve brand reputation, all while touching on key points like search engine optimization (SEO), search media marketing, PR, and digital marketing.
It’s one of several services that we offer at Word Solutions Group. We can create content marketing strategies that boost your reputation and get your services in front of more customers locally and nationally.
Our Content Marketing Services
Content marketing is a multi-faceted strategy, and there are various types of content that can give you results.
Some of the content marketing services we provide include:
Content Strategy Development
Everything needs to be planned and prepared in advance. A good content marketing strategy will consider brand positioning, reputation, competitors, keywords, and content relevancy. All of these things and more are considered in our content strategy development.
Blog Writing & Management
Blogs are a great way to inform your audience while keeping them on your site and ensuring they engage with your content and services. Our content is also created with SEO in mind, helping you to improve positioning in search engine results pages (SERPs) and driving more traffic as a result.
Social Media Content Creation
Social media marketing goes much further than simply creating a few targeted ads. The average user sees hundreds of these every day and will instinctively ignore most of them.
Social media content, however, focuses on hooking them in, keeping their attention, and encouraging them to engage with your page and consider your services.
Video Content Production
Although written content still plays a major role in effective content marketing strategies, videos are more relevant than ever. We can help you to produce video content that intrigues and informs while always considering your brand’s reputation and bottom line.
Email Marketing Campaigns
One of the biggest mistakes that companies make when building newsletter lists is to constantly send discounts and offers while reminding customers of their products/services. But no one joins a newsletter so they can be pestered daily with services they’ve already considered.
Our email marketing campaigns focus on engagement. We capture a customer’s interest, convince them to keep opening the emails and reading the content, and when they respect and trust the brand, we turn them into paying customers.
Whitepapers, eBooks, and Case Studies
Whitepapers build trust, positioning you as an expert in your field. eBooks serve a similar purpose and can also be offered as a freebie in exchange for joining a newsletter. Case studies are a proof of concept; they show your customers that you know what you’re doing and have the experience to prove it.
Our Content Marketing Process
At Word Solutions Group, we adopt a personalized approach to content marketing. After all, everyone’s needs are different, and the goals/budgets of a single professional targeting local customers will be vastly different from those of a major accounting firm operating nationally.
We can discuss the exact process with you during an initial free consultation, but it will typically go something like this:
- Audience Research & Persona Development: We establish your audience and brand voice and determine the best persona and approach.
- Content Ideation & Planning: We plan the content—what will we create, what voice will we use, where will we post it, and how will we market it?
- SEO-Driven Content Creation: Good content should always be optimized for search engines, and by ensuring every member of our team is well-versed in the latest SEO strategies, we ensure that all of our user-driven content is also primed for search engines like Google and Bing.
- Multi-Channel Distribution: It’s time to distribute your content! Depending on the strategy, this can include publishing long-form guides on your website with summarized paragraphs and accompanying links posted on social media.
- Analytics & Performance Optimization: Every piece of content is constantly monitored, analyzed, and optimized where needed.
Why Choose Us for Content Marketing?
Word Solutions Group is a small team of highly experienced content creators and SEO experts combining many decades of industry experience. We provide tailored content services to accountants and other professionals, and we always measure success based on actual results.
You don’t care about exposure or impressions unless they translate into actual clicks, visitors, leads, and conversions, and that’s our goal as well. We’re only successful if you are, and we constantly tweak, adapt, optimize, and improve to keep your ROI high.
Working with Word Solutions Group means partnering with a results-driven team that follows tried-and-tested methods and promises complete transparency and open communication every step of the way.
Benefits of Content Marketing
Every accountant and accounting firm can benefit from a content marketing strategy, as an effective, expert-led campaign will provide numerous benefits:
Boost Brand Awareness
Whether it’s helpful videos on YouTube, eye-catching posts on social media, or informative guides on your website, if customers keep seeing your content when they search for relevant keywords and ask important questions, they will trust you more and respect the services you provide.
Drive Organic Traffic
One of the main goals of content marketing is to increase visitors to your site and get more eyes on your services.
It’s a steady stream of organic traffic that gets you more leads without charging you for every paying customer.
Establish Industry Authority
If you’re the name they see at the top of SERPs, as well as the brand that has all the answers, customers will trust you more. This is important in any industry, but it’s especially helpful in the professional services sector, as clients want to work with professionals they trust.
Improve Lead Generation
Social media posts encourage clicks, on-page content increases your search engine rankings, and neither of these methods charges you for clicks or conversions.
FAQs About Content Marketing
How Long Does It Take to See Results?
It depends on the brand, budget, and content type, as well as the metrics you’re using to measure results. It could be several months before your on-site content ranks at the top of SERPs, for instance, but you’ll likely see much quicker results from video and social media content.
What Types of Content Work Best?
All content types have merit, and one is not necessarily better than others. On-site content is incredibly effective at boosting rankings and increasing organic traffic, while social media content could lead to rapid viral success. That’s why we offer a multi-pronged approach.
How Do You Measure Content Success?
We measure success in the same way that you do, so we care more about leads/conversions than views and likes.
Get Started Today
Kick-start an effective content marketing strategy today, and you’ll see just how effective this marketing strategy can be.
Contact Word Solutions Group for a free consultation to learn more about our services and discover how we can help you increase conversions and boost your bottom line. Our marketing specialists will answer all of your questions, and there is absolutely no obligation to buy and no charge if you decide it’s not the right strategy for you.
Book a Discovery Call
Let us help elevate your accounting firm's online presence! Contact Word Solutions Group today to explore how we can support your digital marketing needs.