Digital Marketing Tips for Accounting Professionals

Do Accountants Need to Know Marketing?

A few decades ago, professionals like accountants relied on referrals, word of mouth, and local advertising—newspaper ads, commercials, and classifieds. Those methods still work, but they are outdated, and considering there are 1.4 million accountants in the US, they’re no longer an effective way to get noticed. Marketing is essential, but whether or not you

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Marketing Lingo for Accountants

You need more clients, but you’re a numbers guy. You typically leave the marketing to someone else, but you don’t have the capital to accommodate a big-budget marketing agency. It’s time to learn the basics! Even if you eventually hire an SEO expert, social media marketer, or paid ads consultant, understanding the basics will help

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How to Accountants can Use SEO Marketing to Increase Leads and Visibility

Search engine optimization (SEO) marketing is essential if you want your accounting business to stand out and get the respect it deserves. So, where should you start? SEO is multi-faceted, and while many methods are universal, a professional offering a specific service obviously can’t use the same strategy as an ecommerce brand selling a catalog

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