Digital Marketing Tips for Accounting Professionals

Social media is not just a place to share recipes, browse vacation snaps of people you haven’t seen in years, and complain about politics and reality TV. If utilized properly, it’s a powerful marketing tool that could drive traffic to your firm while increasing engagement and getting more people talking about your brand. Whether you’re […]

A few decades ago, professionals like accountants relied on referrals, word of mouth, and local advertising—newspaper ads, commercials, and classifieds. Those methods still work, but they are outdated, and considering there are 1.4 million accountants in the US, they’re no longer an effective way to get noticed. Marketing is essential, but whether or not you

Working with a strict budget? Worried about overspending and underdelivering on your marketing campaigns? Here are a few of the ways you can maximize marketing returns for your accounting business: Optimize Your Landing Page If you’re not getting results, the issue isn’t always your ad. It could be the landing page. Your ads get customers

LinkedIn is viewed by some as more of a niche version of Facebook and X, one targeted primarily toward professionals. But “niche” doesn’t quite cut it for a platform with around 1 billion members that welcomes two new members every second. It is targeted toward professionals, but not exclusively, and as it’s home to everyone

Accountancy in the modern age isn’t just about calculating income and expenditures and all the things that go along with them. Accountants also need to market their services, and that means adding a few more numbers to those books, specifically ones related to PPC. PPC stands for “Pay Per Click”. It’s a form of advertising

Local SEO is one of the first steps in any SEO strategy for B2B companies and service providers. It’s also one of the most important. So, what is local SEO, how does it differ from traditional SEO, and how can you make it work for you as an accountant? What is Local SEO? You probably

Nothing excites a consumer more than a promotional email. Okay, that’s a blatant lie. They are the digital equivalent of junk mail. But they are still effective, marketers still swear by them and, in this guide, we’ll show you why this often derided form of marketing is essential for accountants and how you can build

You need more clients, but you’re a numbers guy. You typically leave the marketing to someone else, but you don’t have the capital to accommodate a big-budget marketing agency. It’s time to learn the basics! Even if you eventually hire an SEO expert, social media marketer, or paid ads consultant, understanding the basics will help

Branding isn’t just the reserve of ecommerce brands. As an accountant, you also need to consider your brand, and that’s true whether you work alone out of a home office or run an accounting firm. Here’s what you need to know about branding as an accountant: It Could Be a Difference Maker You’re in the

Search engine optimization (SEO) marketing is essential if you want your accounting business to stand out and get the respect it deserves. So, where should you start? SEO is multi-faceted, and while many methods are universal, a professional offering a specific service obviously can’t use the same strategy as an ecommerce brand selling a catalog